Case Study: How Genetics Adviser Accelerated Growth with MedStack’s Proven Compliance Solution

genetics adviser

Genetics Adviser is a Toronto-based startup born out of the realization that limited resources exist for those who require genetic testing, both on the patient side as well as for the clinicians supporting them. 

Co-designed in collaboration with a community of genetic counsellors, medical geneticists, patients, and digital health service experts and backed by Unity Health, one of Canada’s largest hospital networks, Genetics Adviser is web-based platform that delivers online genetics education, counselling, online results and management support for all forms of genetic testing. 

The platform has been proven in clinical trials to reduce clinician consultation time, improve patient knowledge and satisfaction, and improve the overall quality of patient-centered care.

Challenge

Genetics Adviser gained traction early on in its journey, garnering significant interest from the medical genetics community without the need for active sales. 

The speed with which the company began to attract attention meant that Genetics Adviser had to quickly figure out how to ensure data privacy and security compliance within the regions it ended to operate.

Solution

MedStack was immediately recommended by numerous others in the digital health community because of its ability to fast track privacy reviews and speed up the implementation process, particularly with large healthcare systems who require exceptionally high standards of compliance. 

By running its application on MedStack, Genetics Adviser was able to quickly establish its compliance posture and inherit MedStack’s industry-proven privacy and security architecture out of the gates, including 70% of HIPAA’s administrative, physical, and technical requirements and 60% of MedStack’s SOC 2 controls. 

And with a seamless system for responding to vendor security questionnaires, MedStack also unlocked the ability for Genetics Adviser to rapidly address diligence reviews and easily generate evidence to support any attestations.

“MedStack has turned out to be a really great solution for us. [It] has allowed us to get deals and close them in a short time period without any major lift around the compliance aspects that are important.”

– Marc Clausen, Co-Founder & Head of Client Care and Product, Genetics Adviser

Impact

“MedStack has turned out to be a really great solution for us,” says Marc Clausen, Co-Founder & Head of Client Care and Product at Genetics Adviser. 

“I like to say it greases the wheels of the process of compliance, which is usually the biggest sticking point for us when trying to jump through the hoops of any healthcare system, institution or clinical group. The process has been seamless, and everything that we’ve needed to provide to those organizations in regards to the work that MedStack has done has passed with flying colors. It’s really enabled us to quickly get into those spaces and continue to expand.” 

Genetics Adviser has since signed additional customers in Canada, the United States, Singapore and more, including notable health systems like NHS. “MedStack has allowed us to get deals and close them in a short time period without any major lift around the compliance aspects that are important.”

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